Creative lead for
God’s Own Country
I played a key creative role across all major projects, contributing to concept development, design, and execution. Notably, I was deeply involved in the award-nominated “Walkshire” campaign, led the WTY Advent 2021 from concept to delivery, and initiated the Yorkshire Menu campaign. For each, I developed cohesive branding and logos used across websites, social media, and merchandise.
In addition to internal campaigns, I designed logos and branding for B2C content on behalf of external clients, tailoring my creative approach to align with diverse brand guidelines.
I was also responsible for curating imagery for social media posts and newsletters, ensuring visual consistency and brand alignment across platforms.
Walkshire
I led the design for the Walkshire campaign, working closely with sponsors to determine the types of walks they wanted to support, considering factors like distance, difficulty, and audience appeal.
With full creative control over the campaign’s visual presentation, I developed a series of adaptable templates in varying colour schemes that reflected the intensity of each walk. These designs not only aligned with the campaign’s theme but also performed strongly across all social platforms, helping to engage and inspire the walking community.
