Driving results.
I worked as part of a collaborative, high-performing team in a fast-paced environment, delivering multiple creative projects each day.
These included social media campaigns, EDMs, direct mail pieces, car decals, booking portal assets, video editing, animation, internal branding, and digital assets for distribution across platforms such as GDN, PMAX, and web banners.
Meeting tight deadlines was part of the daily workflow, requiring strong time management and the ability to prioritise effectively to consistently meet the needs of multiple clients.
Pure full-service marketing campaign
I led the creative direction for Pure’s full-service marketing campaign, developing a cohesive strategy that spanned email marketing, social media posts, and general advertising to attract new business.
I designed and produced engaging EDMs, crafted compelling social media visuals and captions, and created eye-catching advertising assets that reinforced Pure’s brand identity. Each piece was tailored to communicate the benefits of working with Pure, highlight client success stories, and drive enquiries. This integrated approach ensured consistent messaging across all channels, maximising reach and conversion potential.
Social Posts, GDNs, PMAX, Web Banners, Booking Portal Assets
Here is a collection of examples showcasing a variety of creative assets I’ve produced, including social media posts, PMAX campaigns, GDNs, and web banners, developed for multiple campaigns, briefs, and events across a range of automotive brands such as Alfa Romeo, Cupra, BMW, Renault, Dacia, Volkswagen, OMODA, Honda, and Polestar.
These examples represent just a small selection of the numerous briefs I completed on a weekly and monthly basis, each tailored to meet brand guidelines, campaign objectives, and target audience needs while delivering visually engaging and strategically effective marketing materials.
EDM Assets and Creative
I’ve created creative concepts and ideas for a range of car brands, tailoring each one to match their offers, sales, and unique style. Different brands have different target markets, so I adapt layouts, messaging, and visuals to suit their audience while staying within brand guidelines. Below are some examples of how I’ve designed direct mail pieces that present each brand’s offers in a way that speaks to their customers and encourages them to take action.
Video Work
At Pure, there wasn’t much focus on video work, so I was keen to suggest ideas and learn more so I could create content that would help the company and its clients. I suggested making simple videos for clients instead of just static social posts, to make campaigns more engaging. I also came up with ideas for videos that explained the perks of working with Pure, like how to use the “Pure Calculator”
and short recaps of our quarterly results that could be used in pitches to show potential clients what we can do.