I was approached by TikTok creator “Grech,” who went viral for a video of him commentating in his car about “Sploinky Ass Music.” The clip caught the attention of DJ Subtronics, who remixed it into a track now played at multiple festivals. Grech wanted to create merchandise to capitalise on the momentum, with a design that resonated with the EDM scene and its audience. I designed a custom, hand-drawn font that I created on iPad with Procreate, featuring a slime-inspired style influenced by bold streetwear brands like Thrasher.
The merch has already received 2,000 pre-orders ahead of its mid-August launch.