Quote the Raven.
I was approached by tattoo artist Charlie Edwards to help him develop a clothing brand from the ground up under the name “The Ravens Retreat”.
The centerpiece of the design is a sword design which Charlie was very keen to use, it was chosen to resonate with his audience and reflect the bold, edgy aesthetic associated with tattoo culture.
Working closely with Charlie, I crafted the visual identity to align with both his personal style and the brand’s narrative, ensuring the look feels authentic, cohesive, and engaging.
You can explore the brand and its details at The Ravens Retreat website.
For The Ravens Retreat, I drew inspiration from a mix of streetwear influences, balancing both minimalist and maximalist design styles. This approach allowed some concepts to remain clean and understated, while others became more intricate and detailed. Working with Charlie’s vision of incorporating elemental themes into different sword variations, we explored a range of bold and unique motifs. I also infused Gothic and Medieval influences into the collection, reflected in elements like the “C” sigil, the large “EDWARDZ” design
in a custom-designed font.
By keeping the colour palette limited, I ensured the artwork could be applied seamlessly across multiple clothing pieces, maintaining a cohesive brand identity.
